You will receive real-life examples of successful credit unions that have increased their member base while discovering how to fix holes in their 'member/account' bucket. Rory will share with you how critical a member retention plan is to your credit union's success. Discover how credit unions grew membership by using specific strategies. You will also learn what didn’t work and how you can increase membership in your credit union.


This event is produced by the CUNA Center for Professional Development and endorsed by the CUNA Marketing & Business Development Council.

Archived CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Viewing a archived webinar will enable you to see and hear a presentation, questions of the instructor, and refer to handouts. You need only a computer with an Internet connection and speakers. If you have a computer projection screen, it's easy to provide this training to a whole roomful of staff! Use our 90- to 120-minute archived webinars as part of a full day of training by gaining knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.

A single session archived webinar will be made available usually within 48 hours of the live event and a two session archived webinar will be made available within 48 hours of the conclusion of the second session. By registering for this archived webinar, you will receive unlimited access until the end date listed above. No access to this archived webinar is provided after the end date listed above.

Attend this webinar live on October 9, 2012

Access this archived webinar

This webinar is designed for senior management, CEO’s, marketers and business development professionals.

Affiliation with CUNA/League is required for attendance.

Rory Rowland, CCUE

Rory is a business consultant and dynamic seminar leader specializing in programs on lending, technology, leadership, and communications skills. After serving as president of two credit unions and earning his CCUE, Rory began using his communications skills and specialized background in credit unions to help others in the movement be more effective.

Rory has presented his humoerous and high-energy programs in all 50 states over the past eight years, as well as in Canada and Mexico. Rory is continually one of the most highly rated speakers at state and national associations throughout the country, including many of the credit union leagues conferences throughout the country.

Cancellations received in writing (via fax 608-231-4327) before October 9, 2012 are eligible for a refund of the amount paid minus a $50 administrative fee. No refunds will be granted for cancellation requests received on or after October 9, 2012 or for registrations received on or after October 9, 2012. Substitutions are accepted anytime prior to October 9, 2012 at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.