Understand how Creating Member Loyalty can provide solutions for you and your credit union. In this session you’ll learn how Creating Member LoyaltyTM is designed to help credit unions serve members more effectively, build profitable and loyal member relationships and increase bottom-line sales. Using exceptional service to drive sales, Creating Member Loyalty initiates a change in both individual and organizational behavior throughout your credit union, helping you cultivate a sales culture that exceeds your members’ expectations.

During this session, you will learn:

• What influences your credit union’s sales environment
• Three factors that make any culture change successful
• How the CML solutions work and take a sneak peek at the programs

Archived CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Viewing a archived webinar will enable you to see and hear a presentation, questions of the instructor, and refer to handouts. You need only a computer with an Internet connection and speakers. If you have a computer projection screen, it's easy to provide this training to a whole roomful of staff! Use our 90- to 120-minute archived webinars as part of a full day of training by gaining knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.

A single session archived webinar will be made available usually within 48 hours of the live event and a two session archived webinar will be made available within 48 hours of the conclusion of the second session. By registering for this archived webinar, you will receive unlimited access until the end date listed above. No access to this archived webinar is provided after the end date listed above.

Attend this webinar live on November 15, 2012

Access this archived webinar

This webinar is designed for trainers, executive team members, sales/branch managers, sales & service directors and retail directors.

Affiliation with CUNA/League is required for attendance.

Carla Schrinner

As implementation manager for CUNA's Creating Member Loyalty™ program, Carla is responsible for consulting with credit unions to help implement and drive the program solutions. She works regularly with credit union's senior teams and managers to help them advance their sales and service culture and ensure that the programs effectively meet their business strategy. Carla is also the senior master trainer for CUNA's Creating Member Loyalty™ program. She has coached, trained and certified more than 400 credit union trainers. She's conducted participant training for credit unions both here in the U.S. and internationally in a number of programs and designs and develops custom training solutions for credit unions. Carla has been active in training and staff development for nearly 30 years - 18 of those working exclusively with credit unions through CUNA and CUNA Mutual Group.

Cancellations received in writing (via fax 608-231-4327) before November 15, 2012 are eligible for a refund of the amount paid minus a $0 administrative fee. No refunds will be granted for cancellation requests received on or after November 15, 2012 or for registrations received on or after November 15, 2012. Substitutions are accepted anytime prior to November 15, 2012 at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.